Bord Gáis Energy

One partner for target driven sales

  • Sector: Energy
  • Services: Sales & Service
  • Client since: 2014

We’re hugely impressed by the calibre of the SalesSense people. Their senior management are strategically good, with a knowledgeable sales team that know how to execute. We’ve been very successful in the SME business, with SalesSense contributing hugely.

Sean O’ Loughlin, Business Category Controller, Bord Gáis Energy

A collaborative outsourced sales team

As part of their overall business strategy, Bord Gáis Energy sought a partner for outsourced field sales and telesales for their SME business. The original tender for the provision of these services was won by two companies: SalesSense and another similar provider. Having worked in collaboration for a number of months, Bord Gáis Energy elected to have one partner only to maximise efficiencies; SalesSense were selected as the provider of choice.


Double digit SME sales growth in 2015


Double digit SME sales growth in 2016

Results focused, target driven

Our remit? The campaign has very specific and ambitious targets to meet, with the outsourced sales team and Bord Gáis Energy working hand-in-hand to reach these goals. Close strategic planning is key, as is genuine hard graft and a true commitment and desire to do everything possible to meet the targets. To facilitate this close collaboration, a Bord Gáis Energy employee is based out of the SalesSense office two days per week, forging close ties with SalesSense’s key team members.

Continued development and evolution

With monthly business reviews, strategic senior management and a deeply knowledgeable sales team, the business partnership has gone from strength to strength. Having successfully grown Bord Gáis Energy’s SME customer base, the SalesSense powered channel of the SME business is now the largest channel and driver of SME sales for Bord Gáis Energy. “We’ve been very successful in the SME business, with SalesSense contributing hugely”, Sean O’Loughlin, Bord Gáis Energy.

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